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Search Engine Optimization

Search engine optimization (SEO)

Is the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search,^[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks , or inbound links, is another SEO tactic.

Keyword Search

A Keyword search looks for words anywhere in the record. Keyword searches are a good substitute for a subject search when you do not know the standard subject heading. Keyword may also be used as a substitute for a title or author search when you have incomplete title or author information. You may also use the Guided Keyword search option to combine search elements, group terms, or select indexes or fields to be searched.

Search Strategies
To search by keyword, select Keyword from the search options and type the word(s) you wish to search. Keyword searches can retrieve a large number of results. Several options are available to help refine your search and results.

Quick Limits can be used when doing a keyword search.

Pre-set Limits can be selected before doing a keyword search.

Using the Boolean Operators AND, OR, NOT:

AND: The operator AND narrows the search by retrieving only records contain both terms. If you do not insert AND between your search terms, it will be inserted automatically by CLIO. However, you will need to insert AND between search terms if Javascript is disabled on your computer.

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